Finding guest blogging opportunities can take a lot of time if you don’t set up the right process in place. I’m not talking about the “spray and pray” method, but actually getting to write for quality websites that fit your niche, get traffic and will help you build your brand and audience. In this post, I want to share with you a method you can use to find tons of guest blogging opportunities by leveraging Google’s search operators and a simple hack to organize all your new opportunities in minutes. Here’s the post-breakdown: 1. Why you should guest blog 2. Finding Guest Blogging opportunities (Overview) 3. How to leverage Google Search operators to get tons of guest blogging opportunities 4. Downloadable bonus: How to manage the new guest blogging opportunities [Hack + template]
Why should you guest blog?If you’re reading this blog post, I’m guessing you’re not new to why you should guest blog. But if you’re still not a 100% sold on the idea, here are some highlights: Guest blogging is the best way to generate quality backlinks from relevant and respectable sites. If you’re looking to establish thought leadership, writing for other leading publications in your industry is a great way to go. By showing that they trust you, their followers and other leading players in your field will trust you as well. Another benefit, is getting your content in front of a whole new audience that might have not know you exist (did anyone say leads leads leads?) It doesn’t matter if you’re writing to a site that has 20k readers a month or 500k, as long as it’s not the same readers you get on your site, there’s benefit to it. (I hope you know that 20k relevant targeted audience is better than 500k unqualified readers, right? )
How to find Guest Blogging opportunities:So great, you’re sold and excited to start writing for every relevant site in the world! But Before you go into the process, you have to remember that not all guest blogging opportunities were created equal. You have to make sure the ones you choose are a good fit for your marketing and brand goals. But that’s a whole different topic we will cover in another blog post soon. Here are a few things I’d recommend you to consider before choosing the sites you want to guest post for:
- Do you share the same target audience?
- How much traffic is the site getting? (You can use SimilarWeb for this).
- What’re its average’s post shares
- Domain Authority (you can use Ahrefs or SEM rush for that).
- You can reverse engineer your competitors’ blog backlinks
- Leverage Google Search operators
- Play with Twitter Search Operators
- Simple go through your favourite blogs and see if accept guest posts
- And so much more.
How to leverage Google Search Operators to find guest blogging opportunities.The idea behind leveraging Google’s search operators is to think about what is the potential keyword a site would use to describe the guest posting opportunity. I want to share with you variations based on 4 approaches:
- Sites openly asking for guest posts
- Sites that are open to idea but don’t promote it.
- Finding opportunities through URL clues
- Analysing where your competitors / favourite marketer’s write.
- Bonus: A nice URL trick for .edu and .org sites.