Below you'll find a list of all posts that have been tagged as “how to”
Landing pages and conversion optimization are some of the trendiest topics regarding growth hacking and customer acquisition / activation. There are tons of really great posts talking about the ‘anatomy of a converting landing page’, and articles breaking down the optimization process, but I haven’t read many posts that actually prepare you for the full process, from a blank page to …
Hey you, come closer for a second. I have something really personal to tell you. It’s about your efforts to get more followers on Twitter and some of the misleading tips you’ve been hearing about how to get more of them. Lets keep this between us, OK? It’s a harsh truth, so if you have a weak heart, you may …
Crafting an elevator pitch is critical for your startup and not only for the obvious reasons that might instinctively come to mind. If you read one or two ‘how to’ business articles in your lifetime, you know that a good elevator pitch is important to make a great quick impression on a random potential customer or to grab the attention …
Doing great PR or even expanding your startup’s reach depends on the networks you built. Twitter is already well known as a great tool to build relationships, but when you want to take further base your relationships or pitch your story you’ll need to go to the next level. Emails. In this post I want to show you 4 simple …
If you haven’t figured it out yet, blogging is a big deal when it comes to building a community around your startup, or even just improving SEO and getting more traffic to your site. Blogging is the best way to get traffic, market and establish thought leadership. As I see it, every new post you write is like getting another …
Last month I officially completed my role as the chief editor of the Israeli tech-blog 140.co.il. Being the editor of a tech-blog was never a dream of mine. However, when given the opportunity to fill in this role several months ago, I decided to accept the challenge in order to gain personal experience in the other side of marketing and …
