Welcome to our little corner of the Internet. Kick your feet up and stay a while.
This is going to be a short post, but you’re going to love it, bookmark it and show it to your friends, promise. Every marketer knows that getting tons of followers on Twitter in a nice challenge, but the real Everest, the real holy grail is in your genuine engagement rates. Not the bots, not the auto-retweeters, but talking to …
Finding guest blogging opportunities can take a lot of time if you don’t set up the right process in place. I’m not talking about the “spray and pray” method, but actually getting to write for quality websites that fit your niche, get traffic and will help you build your brand and audience. In this post, I want to share with …
Are you all sitting down? Well, you can now actually stand up. Walk around. Drive your car. Go to the gym – and still enjoy awesome content by top marketing and growth experts. Today, I’m happy to announce that we’re launching our new Soundcloud channel, debuting our first playlist: ‘Marketing bits.’
As we’re gearing up towards Stardom.IO official launch, there’s one big question I’ve yet to answer – how will we structure our marketing strategy. I’ll explain the dilemma. Stardom.IO has been around unofficially for the last year or so. Working with some big clients such as Taboola, PowToon, EatWith, CloudEndure and more. So far, our clients came to us through …
Before you dive into the post, I want to Introduce its writer. This is a guest post written by Victoria Greene. Victoria Greene is a brand consultant and writer for Victoria Ecommerce blog. If you’re a Facebook Ads manager, visit her blog to get some solid on how to make the most of your social media marketing budgets. Victoria has …
About 2 years ago, I’ve released an open spreadsheet called “The ultimate list of tools for growth hackers”. The post announcing the spreadsheet was shared over 1.2K times on social media and was referred to by some of the top growth and marketing blogs around the world. Even though so much time has passed since it was originally launched, you …
Just a month ago, Mark Zuckerburg took the stage to announce Facebook’s focus on communities, and Facebook groups as a part of it. As proof, only recently, Facebook groups have received tons of updates to its admin panel. You can read about these features later in the post if you want to stay up to date. But first, let’s start …
If you’re a community manager and have yet to hear about CMX Summit, you’re in a for a treat. For already avid fans – get ready to upgrade your community management skills. Just so we can all be on the same page, CMX is an organization with a mission to: Organize and equip a global movement of community professionals, in order to shape …
What would you say if I told you, there’s a simple hack you can use to double your PR results, and your PR agency doesn’t even know it exists? This hack will 100% increase your chances of getting coverage for your startup’s next feature update or funding story. So, what do you say? Do you want to improve the likelihood …
![Brand Awareness, Retention hacks and building inherent virality to a product [live show]](http://roypovarchik.com/wp-content/uploads/2017/08/retentionawarnessviralhacksblog-1070x416.jpg)
In this week’s episode of “Growth Sessions” (yeah, a new name for the show) we’ve talked about: How to build brand awareness without spending a lot of money on it Is there any process or framework for building inherent virality to the product? What are the best Retention hacks for SaaS product?
Instagram is a social network not many businesses were able to figure out. Sure, it’s great for branding, but how do you get leads out of it? The two first rules of building your social strategy are : Be where your audience is at. Focus on your strengths. That’s what ‘Joy’s World’ founder, the guest of our latest live show …
I’ve been avoiding managing paid Facebook campaigns for a long while now. Why? Because I feel that in the long run, content marketing & SEO are the best way to build brand reputation and traction. But with Facebook’s Organic reach declining on almost a monthly basis, it’s time to admit that paid media is here to stay.
Starting a new blog is intimidating, right? Grabbing attention, building readership, having to produce a lot of content to build trust on your new domain. It’s quite a challenge. My old blog brought me to where I am today, and I’m scared as hell to leave it behind. But that’s what I’m doing right now. ‘But Why? Do you ask? …
Instagram stories have been with us now for almost a month, and everybody is dying to know – Is the new Instagram Stories the Snapchat killer or not? Should I stop marketing on Snapchat? Above all, I will start making my case to why Instagram’s “Snapchat-Copycat” is far from killing anything and why you should keep bringing your A-Game to …
Snapchat is the fastest growing social network. While being a favorite social media amongst teens for a while now, Snapchat has been making its way around, becoming a new favorite tool for marketers and entrepreneurs.
Imagine you were at the dinner table talking about a topic you’re very passionate about. You shared everything you know, and you poured your heart and soul into your spiel. But no one was listening. They carried on having their own conversations, and you got no response. That sucks, doesn’t it? Same thing happens when you put time and effort …
If you run a startup and still haven’t heard of Product Hunt, it might be a good time to refresh your news sources. A successful product launch on Product Hunt can get you anything between 5,000 to 250,000 users and help you get the attention of the press, sometimes even better than your PR outreach.
I love webinars. Webinars combine the appeal of a masterclass — private and personalized — with the learning style of a lecture. If, as a company, you’re not sure how webinars fit into your content strategy, you can see what 77 webinars have done for Kissmetrics. Basically, webinars are a great learning tool for marketers and startups. You get to …
Ever since growth hacking became a ‘thing,’ the Internet has been overloaded with endless lists of growth hacking tools. After “How can I learn to be a growth hacker?” or “What are the best resources for growth hackers? ;”, “What tools growth hackers use” is the most commonly-searched query. On a day-to-day basis, beside having the right growth mindset, growth hackers need …
Just a couple of days ago, Instagram announced their latest iPhone app called ‘Layout’. On their blog, Instagram describe ‘Layout’ as an app that: “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity.’ While Instagram are definitely not the first ones to go into …
“How can I get my first 1,000 users?” Is one of the most popular questions I get asked whenever I do consultations or meet a new client. Last week, specially for Ledel’s FlyBudapest conference, I teamed up with (the amazing!) Ben Lang to answer that question.
Being a good blogger and producing high quality content is damn hard but luckily, there are some tools that can help make your job easier. Two weeks ago, Neil Patel published a list of 11 tools and services every blogger should use to make their journey “a bit easier and more successsful.” In his post, Neil shares tools that will help you with your writing, …
Referral programs, when done right, can be a powerful user acquisition channel. According to Friendbuy’s CEO, using referral programs can lower your Cost Per Acquisition to under $2 and sometimes even less than one dollar, which makes it a very desirable tactic to master. While in theory most referral programs sound like they should work brilliantly (why shouldn’t everyone share this link …
How can I become a growth hacker? Is there a ‘growth hacking’ book or a growth hacking blog I should read? What are the best resources on Growth Hacking? These are some of the most heard of questions about growth hacking today. While I find it hard to give a definitive answer on how to start doing growth hacking, I can easily say that …
Hi there. Let me ask you a question and, be totally honest with me, or even better, with yourself. Are you running a successful blog? If so, kudos! I’d love to know what you categorize as successful and learn as much from you as I can. Most bloggers I encounter don’t know how to give a straight answer to …
A week ago, I took part in AtomicReach’s Tweetchat. AtomicReach has been hosting tweet chats regarding content and blogging for a while, and this time they invited me to be a guest on their chat and talk a little bit about my blog post, ‘How To Make Your Content Marketing Stand Out In The Crowd’. One of the questions I was …
Marketing on Reddit has been a big challenge for me to comprehend. Everyone kept telling me: if you’re doing content marketing and still haven’t tapped into the power of Reddit, then you are truly missing out. So I kept going. I would like to share with you 3 tricks that are currently working for me that I haven’t seen any …
Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talking about marketing. Every brand that wants to get more visitor to their website and create awareness is creating link bait posts. So how do you stand out?
Creating engaging content is a two part job. First, you have to make sure you’re creating the right kind of content for your target audience, second, you have to make sure it reaches your target audience so they can engage with it. The distribution part of content marketing is just as important as the creating part when it comes …
About two weeks ago I saw a friend’s post on Facebook promoting a new management tool called “SpringSled”. He posted a link saying – “Honestly I don’t know what this product is, but if you sign up using this link, I will get it for free for 12 months”. He even wrote a blog post about it. I was intrigued. …
Every company that seeks growth should always track down a number of key metrics that indicate the true state of the company. I believe that when you start researching for that right set of metrics to follow you have to go through several filters:
The “word to mouth” method is probably one of the oldest and most desirable marketing forms that startups are aspiring to achieve. Having someone refer your product to a friend or colleague is the most valid test to know that your product is good and people love it. For new users, the “word to mouth” method is the best way …
Landing pages and conversion optimization are some of the trendiest topics regarding growth hacking and customer acquisition / activation. There are tons of really great posts talking about the ‘anatomy of a converting landing page’, and articles breaking down the optimization process, but I haven’t read many posts that actually prepare you for the full process, from a blank page to …
To execute a great content marketing strategy, you have to produce a large amount of content that will resonate with your target audience, get their attention and their appreciation. While quality of content is always important, quantity plays a role too. So, the main question is – how can you come up with an endless amount of ideas for your …
This is a more emotional post than the ones I usually write, but it’s worth it to read through to the end. (Don’t worry its short and it has the lean startup machine in it). First of all I wanted to apologize It has been a long time since I wrote a new post. I’m currently working on 4 big …
This post might seem like eye candy for startup designers (and it is!), but it was actually written with non-designers startup founders, marketers, and growth hackers in mind – really for anyone that may be in charge of designing and creating the UX/UI experience for their own startup. At the early stages, founders and growth hackers need to be familiar …
Google Analytics is a mandatory tool for any online marketer who takes himself (or herself) seriously. In order to be a good marketer, you have to know where your traffic is coming from, what content works best, take control over it, and fully understand your sales funnel and what people are doing on your website. A marketer who doesn’t master the …
Hey you, come closer for a second. I have something really personal to tell you. It’s about your efforts to get more followers on Twitter and some of the misleading tips you’ve been hearing about how to get more of them. Lets keep this between us, OK? It’s a harsh truth, so if you have a weak heart, you may …
Crafting an elevator pitch is critical for your startup and not only for the obvious reasons that might instinctively come to mind. If you read one or two ‘how to’ business articles in your lifetime, you know that a good elevator pitch is important to make a great quick impression on a random potential customer or to grab the attention …
Doing great PR or even expanding your startup’s reach depends on the networks you built. Twitter is already well known as a great tool to build relationships, but when you want to take further base your relationships or pitch your story you’ll need to go to the next level. Emails. In this post I want to show you 4 simple …
If you haven’t figured it out yet, blogging is a big deal when it comes to building a community around your startup, or even just improving SEO and getting more traffic to your site. Blogging is the best way to get traffic, market and establish thought leadership. As I see it, every new post you write is like getting another …
If you’re working on a startup then you probably don’t need anyone selling you social media. I mean, it’s 2013 and you probably already have Facebook or Twitter connect on your product by now. What most startups need help with is figuring out when to start using the different social platforms and how to choose the right ones. On this …
Last month I officially completed my role as the chief editor of the Israeli tech-blog 140.co.il. Being the editor of a tech-blog was never a dream of mine. However, when given the opportunity to fill in this role several months ago, I decided to accept the challenge in order to gain personal experience in the other side of marketing and …
